Hectares Certified


Location Involved


of smallholder farmers

Extreme Water affects 25% of the global population1. With cotton being a highly water-intensive crop, conservation and utilization of water in rainfed areas would be most beneficial.

NICE standard is an initiative that supports farmers through water conservation and management practices to improve crop yields and reduce production risks and droughts. To help farmers grow cotton crops in these areas without any external application of water. It is an end-to-end solution where brands and retailers can trace the chain of custody.

Rainfed Agriculture

With 80% of agricultural area rainfed agriculture (FAOSTAT, 2005), it plays a vital role in food supply globally. Understanding water management and conservation practices will improve production yeilds while ensuring water suorces for future generations.